Houston Real Estate Brokers

There are a number of Houston real estate brokers who are all willing to help interested clients. Major Houston real estate players include John Daugherty Realtors, Martha Turner Properties, and Greenwood King. Although most real estate companies are closed by brokers from these companies, there is no question that other real estate brokers may also offer great deals. Still, there are deceptive real estate brokers who are only keen in making money out of every business deal they make.

Houston has a local real estate brokers association of which credible realtors and realties are members. The association protects both real estate brokers and prospective buyers alike from fraudulent brokers. Consumers are free to check on the list of real estate brokers made available by the association on whether or not their brokers are deceptive. The local Houston real estate brokers association also offers free home ownership assistance as well as counseling to low to moderate income generating individuals searching for real estate deals in Houston. The association also encourages friendly competition among Houston realtors through healthy exchange of selling strategies and ideas that amount to reasonable and popular real estate deals.

Houston real estate brokers all believe in the founding goal of their association: Every consumer must be ensured of equal housing opportunities, and all possible buyers must not be subject to discriminatory real estate practices. This springs from the fact that minority races were banned from equal housing opportunities in earlier days, confining them to insubstantial properties at unfavorable locations. The founding of the real estate brokers association improved the then unjust treatment to African Americans residing in Houston and provided them opportunities to better qualify themselves and make it good in the real estate industry.

Certified Houston real estate brokers continue to promote equal housing opportunities by offering the best real estate deals. Consumers are sure to find contentment in the properties acquired from these brokers.

Real Estate Marketing Plan

Are you looking to hone or develop your real estate marketing plan?

For those looking for marketing tools for realtors (R) and real estate agents, the “best practices” of multi-million dollar agents includes several “pillars”, or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.

One common mistake agents make is choosing either a “consumer direct marketing” approach, or a “referral only” approach. This is a mistake simply because to achieve top performance, you’ll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by’s to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.

So why not use just that?

Because you may not have 1,800 people who like you and will refer you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.

But they don’t know you.

It’s up to your consumer direct marketing to change that. While bus stop ads can help neighborhood visibility, who honestly calls a realtor because they saw a bus stop ad? Print ads and bus stop ads these days should be used only after you have completely dominated the real estate internet marketing in your area.

How do you dominate an area? Message and delivery. These days, delivery happens via internet for over 90% of buyers, and virtually all sellers who research agents online before selecting which agent to sign with. While the internet is a large space, you can dominate page 1 of Google using our free report on search engine optimization (SEO), and dominate other areas through pay-per-click (PPC), social media marketing (facebook, myspace, twitter, etc.) and trafficked verticals like craigslist. Our company focuses on creation of incredible, compelling offers so you don’t have to, though you can certainly create your own.

Here are a few suggested pillars to consider:

- Expired Listings & Withdrawn Listings. These are the easiest “cold leads” you’ll find. If you decide not to purchase ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting immediate conversion. Usually sellers get flooded with offers immediately, but relisting activity peaks at 6 to 8 weeks after expiration or withdrawal. Pair up with a mortgage lender to reduce the cost, as this can produce refinances and loan modifications.

- FSBO’s. A strong FSBO pillar alone can get you 1-3 listings per month in an average area. For this you’ll need a real estate postcard marketing system or fsbo postcard system. Click through to our site below for some free templates and help on this.

- Homebuyers. The #1 most common mistake in real estate marketing for homebuyers is offering a home-buyer’s seminar. Try “fishing upstream” by instead offering a “credit seminar” or at least adding that to your marketing. We have an online system for this, that if you choose not to buy you can certainly model on. Be sure to “market to the unaware”, i.e. people who haven’t yet decided to buy a house, because chances are if they know for sure they want to buy a house, they probably know an agent. Be the agent (or broker) to plant this seed and most likely you’ll get the business, instead of their “dog’s former owner’s cousin who practices real estate on the side”.

- Investors. A lot of agents ignore this market, but a single good investor client can get you numerous deals per year, both buying and selling. If you’re just out of real estate school starting out, don’t start here – they’ll eat you for lunch and suck up your time, but if you have the other pillars down cold, this can put you into the big leagues, with millions of dollars in commissions.

- Relocation. This can be a tough market to crack, but that barrier to entry can work for you once you do. This is not for the rookies, but for experienced agents with top-notch customer service and the first pillars down, this should be on your real estate marketing plan. Maximize your real estate internet marketing to start working on this business, and use a lot of online video such (again, see our site for examples to model on or purchase).

- HR Benefits. Human Resources real estate marketing for Realtors and lenders can be an excellent source of business. This is a perfect agenda for a mid-career agent.

If all of this sounds good, first, see what you can swipe and implement. Don’t re-invent the wheel, because everything you need for all of the above pillars have been produced. Focus your time and budget, and setup the systems starting with the pillars above. As you get them stabilized, within a month, you should not spend any time whatsoever on production of these leads. Just setup the system, then leave your pay-per-click budget alone and just keep an eye on profitability, and hire offshore e-assistants for other tasks like craigslist marketing. Roll the pillars out, and within six months, there is absolutely no reason why you won’t be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.

 

Real Estate License Required

Looking for a very lucrative business opportunity? Real estate brokering is the top choice for a lot of people. Real Estate Brokers and real estate agents are working throughout the nation. Not only are they making excellent incomes, they are also contributing to the economy in direct, as well as, indirect ways. By helping the sellers in selling their property and at the same time helping the buyers in buying a property these agents help satisfy their need for shelter. Creating this transaction often entails many other services to be ordered. So, can anyone start real estate brokering? Well, not really.

Possessing a Real estate license is a pre-requisite for becoming a real estate agent. However, obtaining a real estate license is not difficult. In most states, the qualifications for getting a real estate license are very minimal. So you should first check the eligibility criteria for obtaining a real estate license (rather pre-license) in your state. The real estate license eligibility criterion includes things like the minimum age limit (which is mostly 19 years) and educational qualifications (which is mostly high school). Most states do require a clean criminal record, sorry. Once you know that you satisfy those real estate license (pre-license) eligibility criteria, you can go ahead and enroll for a pre-license training.

There a number of real estate schools that offer real estate license training. Some real estate schools offer online training for a real estate license. Choose a course that is spread over a sufficient duration of time e.g. 1 year so that you are able to grasp the concepts properly (after all you want to become a successful real estate agent and not just another real estate agent). You will be taught a number of topics as part of your real estate license training. All this will help you develop a basic understanding of real estate and various aspects related to real estate (e.g. real estate law, deeds, contracts, ownership transfer, etc)

Once you have undergone this real estate license training, you will be required to undergo a state exam. After you pass this exam, you will generally need to undergo additional training on state approved courses. That’s it, you can now get a real estate license which is worth that effort (as you will find in a couple of years of starting real state brokering). Most states also require you to go for continuous education after you have received your real estate license. However, this is a just a few hours every few years.

So a real estate license is what you need to start your career as a real estate agent. But your success after that will be dependent on how seriously, ethically and effectively you carry out your job. Unfortunately, eighty percent of new agents will have left the business within five years. Remember, this is a very competitive business and you will find that the top twenty percent of agents earn nearly eighty per cent of the money. Being average in the sales business will leave you hurting financially.

How to Get a Real Estate License in New Jersey

Understanding how to get a real estate license in New Jersey is fairly straightforward. The licensing process is governed by the New Jersey Real Estate Commission (the “NJREC”). There are just four steps candidates need to complete, and all 4 steps must be completed within one year of the last day of the required Salesperson Prelicensure Course.

1. The Commission requires all licensing candidates to take a mandatory 75-hour “prelicensure” course at an accredited real estate school. In order to meet the minimum attendance requirements, students may not miss more than 20% of the 75 course hours, for a maximum of 15 total hours absent. Students must also pass the final exam administered by the school itself.

Tip: Choosing an accredited school is an important decision; students should take care to get references from people active in the business, and whenever possible, listen to the instructor teach before registering for classes at any particular school.

2. Once students have successfully completed the prelicensure course, they are eligible to sit for the NJ Salesperson’s Licensing Exam. The exam is currently administered by a testing company called PSI Exams. Students must pass this computerized exam with a 70% or better. The exam is graded immediately and candidates are told whether they have passed or failed the exam before leaving the testing center. A PSI Score Report will be issued accordingly – candidates receive either a “pass notice” or a report indicating which subject areas they need to improve.

Tip: If a candidate does not pass initially, he or she my retake the Examination again by waiting 24 hours and then calling the testing center to reschedule.

3. After passing the State Exam, candidates need to schedule an appointment with a company called Sagem Morpho to have their fingerprints taken electronically for the purpose of a criminal history record check. Candidates receive paperwork and a receipt on-site after completing their appointment.

Tip: Your fingerprints are only good for 90 days, so do not schedule an appointment for fingerprints until AFTER you have passed the State Exam!

4. After completing steps 1 – 3 noted above, candidates may bring their PSI Score Report and Sagem Morpho paperwork & receipt to their future real estate brokerage company (i.e., the company for whom the candidate intends to work)… the brokerage will in turn submit the candidate’s application to the NJREC for review.

Tip: Although we are not calling it out as a specific “step” in the process, please understand that deciding which company to work for is absolutely critical in developing your career, so it’s important to do everything you can to make an informed decision.

Noteworthy: Any discussion regarding how to get a real estate license in New Jersey should also advise candidates that, as a Salesperson, they must work for a Licensed NJ Brokerage company. However, once a Salesperson has worked in the business for 3 years on a full-time basis, they are eligible to further their education and apply to become a Licensed Broker themselves.

Tip: It is NOT legal to work as a Salesperson until a Salesperson’s license has been issued by the State of NJ. Candidates receive their actual license from the State via mail in approximately 7 to 10 business days.